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Course Outline

Programme of studies: Degree in Business Administration (ADE)

Credits: 6

Classroom and times

Classroom E4-1-06

Wednesday 8:10 am to 12:00 pm.

LecturerFuensanta Galán

Course websites

1. Primary course website: http://www.fuensantagalan.com/2014entrepreneurship

2. Materials: http://www.livebinders.com/play/play?id=1391980

3. Slides: http://www.slideshare.net/fgalanherrero/tag/2014entrepreneurship

4. Student’s Blog: http://www.fuensantagalan.com/2014entrepreneurshipblog/

5. Twitter (for announcements): @knitibz

6. Moodle (basically for gradebook):

For International and ADE students http://moodle.uloyola.es/

For FICON and LADE students: http://campusenlinea.etea.com/

Language to be used



The Degree in Business Administration’s main goal is to prepare executives to run enterprises. These tasks can be developed at the global level of the organization or at any of its functional areas: production, human resources, finance, marketing, etc.

This course is designed to help students to develop an understanding of the company as a whole.

Graduates should be able to identify opportunities, allocate financial resources, make investment decisions, reach company goals and evaluate the results of their decisions.

This course allows students to familiarise themselves with the interdisciplinary environment where they will have to make decisions; to consolidate business concepts, terminology, basic managing instruments and so on; to increase their entrepreneurial potential and to learn how to develop a startup.


Basic knowledge of Accounting, Business Law, Taxes, Cost Accounting, Marketing, Financial Statements Analysis, Corporate Finance and Management Control.

Objectives (expected learning outcomes)

This course is intended to provide the future business executive with the global vision of a company. This vision will help students to understand how any department decisions affect to the company as a whole and the process of decision making that any CEO follows.

Cross skills to be developed:

1. Work in English, writing reports and expressing ideas correctly (in writing and oral).

2. Teamwork.

3. Search for information and to manage it.

4. Make decisions.

5. Put knowledge into practice.

6. Be able to generate ideas.

7. Have initiative and entrepreneurship.

8. Be critical and self-critical.

At the end of the course, the student should understand and be able to perform the following specific tasks:

9. Relate the different concepts studied at University.

10. Apply the Lean Startup Methodology.

11. Assess a business opportunity.

12. Go in deep into the process of establishing a business.


Unit 1. Business Opportunities


Sharing Economy

Social Entrepreneurship

Blue Ocean Strategy

Unit 2. The Business Model

BM Canvas.


Unit 3. Lean startup


Process: Problem/Solution Fit; Product/Market Fit; MVP

Unit 4. Customer Segment and Value Proposition

The problem Interview.

Empathy Map

Customer Journey

Value Proposition Canvas

Channels and Customer Relationship

Unit 5. Validation and verification

The Solution Interview

The Minimum Viable Product (MVP)


Unit 6. Organization

Key Activities

Key Resources

Key Partners

Unit 7. Revenues and Costs

Unit 8. Elevator Pitch

Assessment System